Tech Thursday: July 28, 2016

Retarget on Facebook Based on Website 'Time Spent' - Facebook appears to be rolling out a new feature according to SocialTimes that will allow advertisers to specifically target ads to users based on how long they've surfed a website.  We're excited about this for our e-commerce clients -- imagine being able to target people who have spent quite a bit of time on the site but have yet to make a purchase... 

Live Videos on Facebook Continue to Get Upgrades - We recently did a live video in a Facebook Group and had the option to trim the video and delete it before it was re-posted live.  Currently, we have not seen this option with live video done on actual Facebook Pages but once you can, it will eliminate some of the live video awkwardness that can occur when you start and end the video.

Later/Latergramme Introduces Groups Option for Uploading Photos - Uploaded photos can now be organized into a group per client when uploading through the admin account in Later/Latergramme. Each client can also have its own avatar photo and team members assigned to each.

Twitter to Live Stream MLB and NHL Games

Twitter will offer live streaming of all 4 major sports networks starting in the fall, including one MLB and NHL game per week, according to Recode.

New Layout and Ecommerce Features on Pinterest

Pinterest has moved away from the "pin" look in favor of boxes in its latest layout update. Buyable pins on the web and the option to add items to a shopping bag were rolled out at the end of June, presenting huge opportunities for e-commerce. 

Boosted Posts on Facebook Can Be Edited

We noticed during our boosting this week that Facebook now lets you edit a boosted post one time (but not more than once!) 

Twitter Introduces Night Mode for Android Users

Night mode is now available to all Android Twitter users, according to Android Central. Its main feature is a softer color scheme that is easier on the eyes for tweeting at nighttime.

Facebook Introduces 360 Photos

Rolled out this spring, Facebook's 360 Photos are a great opportunity for going behind the scenes in many cases. There are even little circular cameras you can buy at Best Buy to make these panoramas even easier.