Tech Thursday: September 22, 2016

Buy Movie Tickets on Snapchat - According to Mashable, Snapchat may soon be your go-to destination for movie tickets. Rumor has it that they may be working to build in-app ticket purchasing. One member mentioned that Snapchat is moving towards its own shopping experience. We'll have to wait and see what they roll out in the months to come!

Enhancing the Way Instagrammers Interact with Ads - According to the Instagram Business Blog, Instagram is rolling out a series of updates to Instagram Ads in an effort to improve how users interact with them based on a series of A/B tests...
1. The call-to-action button will be highlighted when people show interest on or around an ad - like resting on the ad for four seconds, or tapping on the profile name. 
2. When you tap into an advertiser's profile from an ad, a call-to-action button currently appears at the bottom of the profilethis will now extend to the comments section. 
3. When Instagram detects additional information from an ad, like price, destination URL, or App Store rating, Instagram will automatically add it to the call-to-action button. 
4. For video link ads, when you unmute a video, you'll be taken to the destination URL while the video continues to play at the top of the screen. You can browse and take action on a landing page while continuing to watching the video. 

Presidential Debates will be Streamed on Facebook Live - CNN plans to utilize the Facebook Live platform to make the presidential debates available to Facebook users as a free live stream in real time.

Snaplytics Launches Analytics Platform for Snapchat - Since it was difficult to measure effectiveness of Snapchat initiatives, a company that unaffiliated with Snapchat called Snaplytics has launched a Snapchat analytics platform for brands and influencers. According to VentureBeat, the product is only free for influencers at this time.

Facebook Acquires Hardware Startup - Nascent Objects, aiming to bring modular electronics to Facebook's growing Research & Development world, will allow users to prototype and design their own products.

Facebook Invests in Science - In a live video on Wednesday, Facebook announced its $3 billion effort to bring engineering and social change together to "tackle all disease in our children's lifetime." The Chan Zuckerburg Initiative will invest in a $600 mil bio-hub to develop new tools to help understand and treat disease.