I founded Social Yeah in 2010 but the blueprint for our social media agency was laid many years ago (in the late 90's) when my friends and I would use AOL Instant Messenger to promote local events. I remember searching AOL profiles by hand, to find our target market.
A few years later when MySpace become popular, we implemented similar strategies to build databases of "friends" with whom we could interact with, on behalf of businesses. MySpace was more efficient than AIM, however you were still building relationships with only screen names, opposed to real people.
Enter Facebook. Mark Zuckerberg mastered what prior social networks could not and eventually everyone (moms, dads aunts, uncles, cousins, grandparents) signed up to stay connected through Facebook -- this changed the face of marketing forever and luckily, we had a head start on our social marketing process.
Today, Facebook (and many of the other popular social networks) have billions of real users and that data is literally, one click away. Our team has spent the past four years learning how to target extremely specific demographics and leverage this data on behalf of a variety of clients & industries, such as: automotive, grocery, food & beverage, retail, online retail, contractors, doctors, dentists, entertainment, historic landmarks, charities, seasonal events, start-ups, agencies, franchises and more.
I am proud of the team we're putting together at Social Yeah and that results we've achieved for our clients. I can't tell you how many times a client will tell me how their industry peers (and even competitors) pull them aside and ask how they are achieving these levels of social media success -- that is why we do it and that is why we spend countless hours figuring out this social media world. To help clients succeed & get results.
- Kevin Evanetski, Founder